Bloom Theory JellyLift™ Wireless Bra

Soft Support. Smooth Shape. Zero Wires.

Meet the bra designed for days when you want support, shape and comfort without the squeeze.

The Bloom Theory JellyLift™ Wireless Bra combines soft, flexible support with a seamless stretch design that gently lifts and contours your natural shape. No uncomfortable underwire, no rigid structure and no straps digging in — just lightweight support that moves with you.

Designed to help create a smoother silhouette through the bust, sides and back, JellyLift™ is especially suited to women looking for comfortable everyday support when the bust has lost volume, sits lower, or tends to spill at the sides.

Why you'll love JellyLift™

• Wire-free lift & support — flexible support without underwire
• Soft, weightless feel — stretchy fabric comfortably adapts to your body
• Smoothing design — helps minimise the appearance of side and back bulges
• Flattering natural shape — supports without heavily compressing the bust
• Seamless under clothing — smooth enough for fitted tops, dresses and everyday outfits
• Wide supportive band — designed for a secure, comfortable fit throughout the day
• Everyday versatility — ideal for work, weekends, travelling and lounging

Comfort shouldn't mean giving up your shape. JellyLift™ gives you the best of both — gentle lift and smoothing support in a bra you'll actually want to wear all day.

How to measure: Measure your under bust snugly around your ribcage directly beneath the bust. For your over bust, measure around the fullest part while wearing a non-padded bra.

If you're between sizes, I would recommend sizing up for a more relaxed fit.